Hearing the name of Hindu news paper evokes respect and brings to our
mind the picture of a grand old man sharing wisdom in its grammatical
best. ‘Thou shall read the Hindu Editorial” was the first commandment of
the English teacher at school, which had to be religiously followed.
Of late the grand old man was facing a series of challenges in his own
bastion Chennai from the young and handsome Times of India. The
doomsayers predicted The Hindu to die a natural death. But the grand old
man struck back taking Times of India to the cleaners.
It all began with the Times of India’s Chennai specific ad that called on the Chennaites to shun the news paper (The Hindu) that puts them to sleep and ‘wake up’ to times of India
Followed By:
Then came:
The Print ads too were sharp and specific:
It all began with the Times of India’s Chennai specific ad that called on the Chennaites to shun the news paper (The Hindu) that puts them to sleep and ‘wake up’ to times of India
The grand old Hindu was struck by the innovative advertising tactics of
the young Times of India. But they say wisdom outsmarts knowledge. What
followed was a series of advertisements from The Hindu doing irreparable
damage to the Times of India with the tag line ‘Stay ahead of Times’!.
If ToI ad was chennai specific, the Hindu ad went beyond the boundaries
and has an all India effect. This is how The Hindu retaliated:
Then came:
The Print ads too were sharp and specific:



